Teachers’ shortage & Internet's magic wand - II

In post I, we covered teachers’ shortage and technology solutions in use to date.

In this post (II of 3 parts), there are a couple of reflections on how technology can transform learning (higher education) ,over and above it's use in combating the teachers shortage.

4. The Gary Hamel solution

Gary Hamel, (probably still best known as co-author – with C.K. Prahalad - of Competing for the Future) and one of the more radical management gurus of our time, had, in his 2000 book Leading a Revolution, presented a disruptive business model for a B-school. Technology of web and video (satellite TV) was to be used to make this disruption possible.

This is Hamel’s model: create a world-class B-school, as follows.

Take top 2-3 star professors from each of 10 MBA schools in the U.S. Give them a $1 million salary and equity in the B-school.

Aim to reach 100,000 students through live satellite broadcasts and Webcasts.

Have a network of second level tutors to engage with students locally. Do not have an entrance exam but have a demanding exit exam. The entrance should be based on 3 letters of recommendation viz. (1) “against the odds” type of accomplishment, (2) applicant in leadership role (even if humble) and (3) contribution the applicant has made to community.

Courses should be based on issues e.g. globalization & it's impact, not traditional disciplines e.g. international trade.

Unlike faculty of regular universities, these star faculty will not need to do research themselves but can instead hire research staff whom they will supervise. (In the U.S., research is a key requirement of faculty). They will thus have free time to devote to create quality videos and online course material.

Course fees will be kept lower than at the top MBA schools. The GLA can afford high salaries as well as keep course fees lower, since it will have high margins.

Importantly, as opposed to about 6000 students in the 10 MBA schools who receive quality education, a 100,000 plus will now be covered.

Business education will then begin to resemble investment banking or basketball (or cricket, if I may add my own two bit) where the best get paid star salaries (In cricket, the salaries are not outstanding, but the endorsements are. Thus, Sachin Tendulkar current wealth is ~ Rs. 400 crores or $100 million, by one report).

So that was Hamel's global virtual B-school.

I believe :

• The above B-school model can be applied to courses other than business management.
• There is value in having a few global "star" teachers, any which way. In today's globalizing world, such teachers will help provide an unparalleled perspective for practicing professionals.
• The creation of some "star" faculty will raise the stature of teaching as a profession and make aspirational teaching as a career.
• Creation of "star faculty" will also hopefully give rise to a second rung league of many more top-notch professors who too will be paid very well.
  
  Not unlike the increase in match fees for players who play in Ranji Trophy, India's domestic cricket circuit. This increase came consequent to an increase in emolument of the Indian national cricket team.
  
  Incidentally much of Gary Hamel's model has been tried already. The current online universities viz. University of Phoenix and Universitas Global practice some of these ideas. But, they don’t dream big enough. They don’t have star faculty AND top notch quality,relevant content AND affordable fees.
  
  MIT’s OCW is one model that has made rapid strides. But for reasons, I can't put my fingers exactly on, it leaves me dissatisfied.
  
  It's typically got lecture presentations in pdf or word format put online. But these presentations have not been edited to cater to a non-MIT audience. Some lecture notes are often only in an outline form. Video or even audio content is available only for a minority of the 1800 odd courses. There are no tools available for interactivity with M.I.T. or among the learners. Just static, vanilla content. Did M.I.T. really want to encourage open education or did they just want to put content online ? Am going to take another look (it's vast content ,cutting across 1800 courses) but..I was expecting more.
  
  And the content is of course not suitable as is to local e.g. Indian market needs or Indian university curricula. The textbooks and journals from which readings are prescribed may not be available in India / outside the U.S.
  
  6.1% of the visitors to the OCW site, as per the latest report available were from South Asia (no data on India). This seems low. None of the top 100 educational domains or 100 non-educational (corporate) domains from which visitors land on the OCW site are from India.
  
  Coming up in part III of this blog post, a model for education which promises to do it all :-)

5. Advantages of an online education:

A couple of comments here :

5.1 Here are some excerpts from a piece Peter Drucker wrote on online education in a May 15, 2000 issue of Forbes magazine. A synopsis of that article :

"Today demand for lifetime education is high, especially from people who are already educated. These people sense they are not keeping up with what they need to know on the job. Greater speed of change in the world means more demand for learning:

Firstly, professionals can barely keep up with the rapid progress in their fields. Secondly, earlier, one could expect lifetime employment with organizations, not so today. Organizations themselves do well only for short periods of time. People have no chance of working for their company even a decade later. So from a job mobility point of view, it’s important that people keep themselves up-to-date.

Continuing education could already be another 6% of U.S. GNP and growing. 40% of total US work force are knowledge workers.

These working people however are busy & cannot commute. They need flexible and accessible ways of learning.In addition to it’s convenience, the interactivity of online education with its facility for blending graphics and pictures with the spoken word, gives it an advantage over the typical classroom. It is like a 1-1 student – teacher ratio. Online Chat rooms are also useful.

This new online education channel would be complementary and additional to existing channels".

5.2 Some advantages of online learning, from a working professional’s point of view :

• Doesn’t uproot your family
• Doesn’t put your career on hold
• Doesn’t require you to pay exhorbitant fees
• You can live far away from the faculty
• Not so tough to get in, there is no limit to the number of students
• Flexible timings and number of classes per week
  etc.
  
  More in post III.

marketing

Teachers’ shortage & Internet's magic wand - I

This is the first of 3 posts on the above. The issues covered , with special reference to higher education, in these posts are :

1. The teachers' crunch


2. How to run a successful education business


3. The technology solution


4. The Gary Hamel solution


5. Benefits of an online (distance) education


6. IITs' NPTEL project


7. Why the NPTEL project is really a “big deal”

This first post covers 1,2 & 3

1. The teachers’ crunch

The demand for education is on the rise. Knowledge is,in today’s world, king. There are very many knowledge-based vocations, and in each of these the accumulated pool of knowledge is growing rapidly. This creates a need for continuing education.

In contrast, the majority of our forefathers were in manual occupations (e.g. plumbing or farming), where one's learning was essentially once and for all complete by the time one reached adulthood. And this learning was essentially passed on from one’s parents - because the techniques in use had not changed for centuries.

Continuing, knowledge-intensive education, however, needs qualified and motivated teachers. And these are not to be had.

My guess is that the teaching profession probably never ever attracted very many talented people. However, societies earlier could "get away with it" since not every one was educated or even supposed to be educated. A few Dronacharyas (Drona was Guru to the Pandavas’, as was Aristotle to Alexander) were enough to take care of the education of the elite.

In today’s democratic world, though, a (quality) education is one’s birthright. There is no reason, for example, why every aspiring executive should not get high quality management education. At the risk of stating the obvious, MBA or engineering or medicine curricula are themselves not so demanding as the respective entrance exams. So availability of higher education is actually constrained by supply issues (teachers, infrastructure), not by the number of quality applicants.

In India, as per the recently released India Development Report, 2008, just 9 out of 1000 Indians are currently enrolled in higher education, a number lower than most other countries. So the teachers’ crunch can only increase.

2. How to run a successful education business

Good education requires quality in many areas – an updated curriculum, an effective pedagogy, good content, well-designed and conducted examinations, a recognized i.e. brand name certificate or degree and qualified,motivated teachers. And education businesses try to provide these on an "what we can afford" basis.

Among these, good content is no. 1; one must have quality, credible content in order to succeed in the education business.

The above aspects including content can however usually be attended to. The chief issue is ability to invest a minimum amount in infrastructure and content. With teachers, however, one encounters what in business is called a scalability issue. There simply aren’t enough of them around.

3. The technology solution

Technology for education has been in use for a long time. There have been radio, satellite TV and online chat services for education and now there are 3D animations, Rich Internet Applications (Flash) , VOIP and webconferencing. These have been put to use for different applications. For instance, conducting exams online. Or, practice question papers. Training teachers.

In India we have had several such services. We have had egurukool, Zee Interactive, onlinevarsity and netvarsity at the height of the dotcom boom.

There is Tutorvista which leads in the online tutoring business. This is a $150 million outsourcing-led market: the students reside in U.S. or elsewhere overseas and the tutors are in India. And Elluminate is a "synchronous collaboration" software that forms the core of online tutoring services like Tutorvista, creating a virtual classroom online.

Then, there is Smartclass from Educomp. This is 3D animated content for schools that is delivered from a central server in the school to a whiteboard-type display inside each classroom and which acts as a aid to the teacher. 500 schools of the estimated private 50,000 pvt. schools in the country are currently covered. Analysts believe that the addressable number is 12,500. They just launched an ad campaign in Mumbai to extend their reach beyond the dozen odd schools they have signed up in Maharashtra.The company’s prospects are much fancied by investors.

There is HughesNet, the satellite (VSAT) -based management education service targeting working professionals. However, these guys have not been able to scale. They say they have reached (just) 4750 students across 34 cities in two years.

Earlier,radio and later,satellites were used. "The potential of space technology for mass education, especially in terms of immediacy, omnipotence, visual power and outreach was recognized in the early 70's. Keeping in view the larger aspects of education, especially rural education, India undertook in 1975-76, the Satellite Instructional Television Experiment (SITE) to telecast a series of educational TV programmes on health, family planning, agriculture, adult education etc., to cover 2,500 Indian villages via the US satellite, ATS-6. It was the largest sociological experiment ever carried out in the world".

There is Blackboard LMS which has been deployed at thousands of universities. There is MIT’s OCW (Open courseware) project that boasts nearly the entire MIT courseware (1800 courses) and has been around for seven years now. They claim 1.5 million visitors a month to their website. Here is a report. Then there is the Open Course Ware Consortium that is based on the MIT model and has over 100 participating institutions from the world over.

And the University of Phoenix is a pioneer in and one of the largest online universities.

So, use of technology to supplement or even substitute for teachers has been around for long. Some of these like MIT's OCW and Educomp in India have been quite successful too.

So what's new ??

I believe that none of the above initiatives have been or will be carried through to their logical conclusion i.e. potential. On the ground, the number of students benefitting from each of the above services is far lower than should been the case,considering the demand that exists.

But now here in India there's been launched a service that looks like it's going to be very large in terms of it's impact - both in quality delivered and in the number of students taught.

More on this in my two subsequent posts on "Teachers' shortage and Internet's magic wand".