Needed : an Indian Marketing Association

India has associations, professional bodies and certifications for almost all major professions viz. chartered accountants,engineers,computer professionals, doctors, architects,lawyers, financial analysts and the like. Even managers have Bombay Management Association, Delhi Management Association and the like. Then there are bodies for professionals from HR,Finance,Audit,Systems and such like.

However,there is no professional body for marketers.There are bodies for advertising people, for media people, for market researchers and even for direct marketers but none for marketing people themselves.

In contrast, overseas there is the American Marketing Association and in U.K. there are the Chartered Institute of Marketers and the Marketing Society. These bodies carry out a gamut of functions.

Marketing needs to have its own body if marketers are to be seen as professionals. My feeling is today this discipline in India does not have the professional tag.

On a holiday

At Shivaji's Pratapgarh Fort near Mahabaleshwar hill resort.
On a holiday with family, Apr '05.
This is the fort where the well-known historical incident occured of
Shivaji and the Mughal general Afzal Khan.
Shivaji wore "tiger claws" when he went to greet Afzal Khan and his embrace
of Afzal put him to death.

The first posting

I finally started a blog. Had chosen the title much earlier and have got lots of thoughts tucked away in Word doc on this laptop. Will transpose those here.There's a lot to say !

The title's self-explanatory,hopefully. I will be looking at the world from a marketer's eyes.

Marketing is an underdeveloped discipline particularly - but not only - in India and I hope to illumine things a bit.